June 15, 2024

DIYClearSkin

Define Beauty Yourself

BASF addresses marketability of ingredient transparency

In response to the rising cost of cosmetics and personal beauty care products, according to a recent NielsenIQ survey, almost one in four (24%) BPC shoppers plan to spend less, 47% plan to spend the same, and 29% plan to spend more this year. Of the shoppers who plan to spend more, 30% plan to upgrade their product purchases to a more environmentally sustainable option.

Considering the high value consumers place on sustainable product options when making purchasing decisions, there is substantial incentive for cosmetics and personal beauty product manufacturers to incorporate clean beauty messaging into their branding and marketing strategies. In addition to clearly marked labelling, ingredients transparency is one of the most effective options for companies to best communicate their sustainability to consumers.

CosmeticsDesign spoke with Brenda Georgina Rechy, Project Manager for Ingredient Traceability, Sage Hartlaub, Sustainability Manager, and Prerna Chatterjee, Senior Sustainability Manager at BASF, to learn more about how the European multinational is investing in ingredients transparency as a means better connecting with consumers of cosmetics and personal beauty care products.

CDU: ​How does ingredient transparency fit into the larger framework of the clean beauty movement within the cosmetics and personal beauty care industries?

BASF: Clean Beauty has revolutionized the industry and introduced a new set of consumer priorities. Consumers are demanding information about the products they apply on their skin and hair.