Photograph-Illustration: by The Reduce Photograph: Retailer
Amy Liu, founder and CEO of Tower 28 and longtime delicate-skin haver, lovingly calls the brand’s SOS Spray “the Windex of skin care.” Named immediately after a lifeguard tower in Santa Monica, Tower 28 embodies the awesome, inclusive spirit of California. When Liu found hypochlorous acid — a.k.a. HOCI, the crucial ingredient in SOS Each day Rescue Facial Spray — she uncovered a chemist who had been operating on stabilizing the formulation for eight a long time.
Liu’s private pores and skin journey was evidence plenty of of the ingredient’s opportunity. “After I started off employing our SOS Spray often, I absolutely stopped utilizing medicated steroids, and my skin has hardly ever been extra reliable,” she suggests. The influx of users’ ahead of-and-afters also clearly show the item is a cult most loved. In accordance to Dr. Kelly Killeen, double-board-qualified plastic surgeon at Cassileth Plastic Surgical procedure, the spray is most effective utilized “right soon after cleaning, prior to serums, moisturizer, and SPF.”
Due to the fact launching, the brand name has formulated 1 of the Cut’s (and TikTok’s) most loved blushes and lip glosses and, most a short while ago, a lightweight, h2o-based mostly serum ideal for delicate pores and skin referred to as SOS Intensive Rescue Serum.
Indeed. This spray, which I discovered just about two yrs in the past, remodeled my romance to mask donning early in the pandemic. I wasn’t actively breaking out from the masks I washed religiously, but my skin wasn’t thrilled with the development. I professional redness and the occasional breakout on my cheeks until finally I commenced making use of the SOS Spray.
I have considering that made a pattern of spraying the inside of my mask right before slipping it on and heading out the door. In the summer season, when things can get a tiny sweaty, I count on a spritz to retain carrying a mask on the subway far more bearable. Compared with other confront mists that guarantee elusive “hydration” or common refreshment, I can essentially truly feel SOS Spray doing the job. You’d superior believe my pores and skin feels calmer and donning a mask is additional cozy, and when I don’t have time to wash my deal with instantly following a exercise routine, I sense self-assured my pores and skin won’t freak out.
That’s how I understood SOS Spray was more than a pandemic trend: Due to the fact I commenced incorporating it into my morning pores and skin-treatment program and over and above. I was packing for a vacation and was curious if the spray could change my toner for a 7 days. It did not disappoint. The final results have been amazing, and my makeup bag was 1 merchandise lighter. The odor may possibly be a good deal at very first, à la Biologique Recherche P50, but you will before long establish a Pavlovian reaction to its cleanse and salty scent.
My greatest tips is to inventory up on the brand’s assortment of sizes. I like to hold the 4-ounce bottle ($28) around the doorway for spraying my masks. The 16-ounce refill ($68) has taken up permanent residence in my overflowing elegance closet, and, last but not minimum, a one-ounce ($12) bottle is practically always in my purse.
The AAPI-owned model, which started in 2019, was made with sensitive pores and skin in thoughts, thanks to Liu’s 15-as well as yrs in the sector and her possess wrestle with eczema. She originally assumed Tower 28’s SOS Spray would strictly come to be a favored of consumers with eczema. “The product has the Seal of Acceptance from the National Eczema Association and has served me tremendously,” Liu suggests. Nonetheless, at the height of the pandemic, use circumstances started off flowing in. With pimples, sunburn, ear-piercing cleaning, diaper rash, and beyond, the SOS spray has managed to “create an atmosphere in which your pores and skin can recover itself,” Liu suggests.