July 22, 2024


Define Beauty Yourself

Simon Ourian M.D. skin care continues its European expansion

Simon Ourian M.D. skin care continues its European expansion

In late 2023 the LA-born skin doctor brand successfully launched into the UK and Ireland markets and now continues its European expansion by launching into in Spain, Poland, Portugal, and the Netherlands.

Simon Ourian M.D.  was launched by Hollywood-favourite cosmetic dermatologist Dr Simon Ourian, who opened his Beverly Hills practice in the late 1990s and became the go-to skin expert for A-listers such as the Kardashian-Jenner family, Lady Gaga, and Megan Fox.

Consumers will be able to access the star-inspired treatment via a new AI digital-first consultation on the Simon Ourian M.D. website and the Beyond Beauty Club service.

The AI consultation involves a virtual Dr Simon scanning the customer’s skin using cutting-edge technology to create a personalised three-step skin care regime.

This digital consultation will include photo analysis, a skin questionnaire, and lifestyle questions to provide a personalised and customised subscription routine.

More European expansion to come

According to the co-founder and CEO of Beyond Beauty Club and Simon Ourian MD, Shari Jafari, the business now has huge expansion plans following our successful launch into the UK and Ireland markets in late 2023.

“This expansion into four European countries is just the start. We’ve had outstanding interest and sign ups to our Beyond Beauty Club programme and it’s great knowing that the customers in these countries can now access the Dr Simon’s expertise through a click of a link,” explained Jafari.

“Our distribution model is different to traditional brands – you can’t find us in retail or in any of the department stores. You can find us on our website, which ships across 28 markets.”